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France 2015  17/02/2015

Last year France was the world’s most popular tourist destination. As our close neighbour, we can reach this varied and beautiful country with just a short ferry ride from British shores, so maybe it’s time that you booked a holiday in France to discover what is on offer.

On being announced as the world’s top destination, France didn’t get complacent. They have been pulling out all the stops to retain their leading position and provide even more to entice visitors to France.

Marketing what’s on Offer

For British fans of France, the year got off to a great start at The France Show. For three days people with a shared passion for French cuisine and culture headed to Olympia in London. The France Show offered the opportunity to watch performances of French music, dance and cookery, to taste and buy culinary specialities and to improve their grasp of a foreign language.

Easier Travel

Many people make use of public transport in France, but until now all communication has been in French. This year efforts are being put into foreign language signage, announcements and hiring multilingual staff at ticket sales points. Whilst the initial focus will be on the Paris metro, the intention is to make changes across the French public transport network.

The Eating Experience

Many tourists are drawn to France because of its gastronomic reputation. With an emphasis on fresh, locally sourced and seasonal produce, French cuisine is world renowned. To improve the eating experience, French waiters are being coached on how to be more friendly, polite and welcoming. In addition, new guidelines have been introduced for menus. From now on, homemade dishes are to be clearly labelled as ‘fait maison’, so diners know which are the restaurants own specialities.

Promoting New Destinations

Paris, Euro Disney and the South Coast of France attract a high volume of annual visitors. This can lead to long queues and crowded beaches, especially during the peak holiday months of July and August. By promoting the appeal and attractions of other regions of France, it is hoped that more people can enjoy a positive holiday experience. 

As an example, the West Coast of France has miles of sandy beaches, great opportunities for water sports, popular resorts and secluded coves. With beaches stretching from Brittany down to the border with Spain, the west coast of France is less crowded than the South Coast, but still offers the sun, sea and sand holiday experience.

Any views or opinions expressed in all articles under the title “Carisma News” are solely those of the author and do not necessarily represent those of Carisma Holidays Limited


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